BMW and Mini (made by BMW) have upped their game once again by not only just offering exceptionally well made cars, but also now offering a 7 day FREE Insurance policy!
BMW Financial Services has appointed insurance company Wrisk as the provider of its insurance scheme here in the UK.
As part of the deal, those buying BMW’s or Mini’s from a BMW dealership will also be rewarded with the 7 day policy. The idea behind the scheme is to give consumers more time when buying their insurance for the car.
Wrisk is an app based facility that allows consumers to cover multiple items under 1 policy within the app. The platform used to supply the insurance policies was developed during Wrisk’s time at the BMW innovation lab. The Innovation lab run by BMW allows startup companies to partner with BMW Group’s UK Commercial Divisions.
Co-Founder and CEO at Wrisk, Niall Barton said: “The insurance industry has been slow to keep up with the demands of today’s tech-savvy and digital-first audience. Wrisk is the new kid on the block. This means we move quickly and innovate at speed. In a world where convenience is king, this is invaluable, rebuilding insurance to fit around how the consumer wants to interact with their insurance provider, engaging on their terms.”
Many motor traders are now looking at this to see if they can offer a similar product for consumers on top of their own motor traders insurance.
Steve Cann, general manager, insurance solutions at BMW Financial Services (GB), added: “Like it or not, the market has changed dramatically in the past ten years. We have gone from very traditional means of providing insurance, to opening up online. Now, it is about offering on-demand services that are hyper-convenient for the user.”