A Huge Accomplishment as Jaguar Land Rover Raise £185,000 in Channel Swim

The team led by Jeremy Hicks, managing director of Jaguar Land Rover UK, have achieved an incredible feat as their total amount raised for the motor industry charity Ben reached £185,000 last week.

Hicks and 13 of his colleagues teamed up to form an unstoppable money raising super team as they undertook the Jaguar Land Rover Channel Swim Challenge. The team managed to complete the swim in 16.5 hours, and completed the challenge via a two-team relay.

The devotion and grit of Hicks’ team have inspired others in his UK retailer network, as a call for others to raise funds for Ben have seen a number of different challenges, fundraisers and efforts organised and constructed in order to raise awareness, and money for the charity.

Indeed, members of the network have begun undertaking their own personal swim challenges in local swimming pools.

Further to swimming, a Bike Challenge has now been organised to take place on the 14th of September, which will see a Jaguar Land Rover UK team attempt to cycle from Ben HQ all the way to Dover; their aim is to further add to the already huge amount raised by Jeremy Hicks and his mighty swim team.

These challenges come as a response to the ILC’s (Industry Leader Challenge) by Ben, which request an industry leader to achieve a fundraiser target over the span of a year. Hicks’ Channel swim challenge follows in the footsteps of Daksh Gupta, CEO of Marshall Motor Holdings, who last year completed a sky diving challenge for the charity.

Hicks has commented on his experience, stating that:

“Swimming the channel was an extraordinary experience and one I won’t ever forget. I have to say that training for the big swim over the past nine months has changed my life and I’m definitely going to keep swimming,”

“Not only has it helped improve my physical health, but also my mental health and wellbeing too. So, watch this space for my next swim challenge. Thanks to everyone who took part in the challenge and supported it, we are very proud of our industry and our industry charity.”

Jools Tait, Business Development Director at Ben, said:

“We are in absolute awe of Jeremy and all Jaguar Land Rover colleagues who took part in the English Channel swim…It was certainly no easy task as each member of the team trained for around nine months and then had to battle the cold water with no wetsuit to protect them from the elements.”